Archives

All CBA Webinars are for members only. You must login or register to access the webinars below.  Use the “Register” or “Login” button at the top of this page.

 

CBA Webinars

“Political Broadcasting Refresher for 2018 with The FCC’s Gary Schonman”
This August 2018 webinar was hosted by all-star attorneys Frank Montero, Matt McCormick, Dan Kirkpatrick of Fletcher, Heald & Hildreth & Gary Schonman of the FCC’s political programming staff.

“Sell Relationships, Not Rates”
All sales successes begin with the ability build affinity with people. Everything else builds from there. Discover the skills necessary to connect with clients quickly and build powerful partnerships that last.

“What Keeps Car Dealers Awake At Night”
Wouldn’t it be great to know what your local car dealer is really thinking? What keeps them up at night, what they are hoping to accomplish and what’s stopping them? We found a dealer willing to spill it all on the condition of anonymity.

Copyright Law for Broadcasters 2018
Attorneys Brian LaCorte and Steve Zansberg, of Ballard Spahr LLP, will address issues concerning copyright risks and best practices for your broadcast programming, online websites and social media.

“Online Public Inspection Files”
With the March 1, 2018 Online Public Inspection File deadline for mid-sized and smaller market (and non-commercial) radio approaching, Fletcher, Heald, & Hildreth’s Frank Montero and Steve Lovelady present a webinar to help industry professionals navigate through the online filing process.

Millennial Recruiting, Hiring, Retention & Cross-Generational Management
The CBA commissioned this 6-part series focusing on attracting, recruiting & retaining Millennial professionals and suggestions for healthy cross-generational management.  The series was a collaboration with University of Colorado Colorado Springs Office of Professional & Economic Development.

Chris Lytle “The Coaching Imperative”
This is the final training in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “How to Talk Advertising With Your Customers Today”
This is the fourth in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Scarce Talent: Finding & Hiring The Best People”
This is the third in a series of four broadcast sales management webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Advanced Consulting Skills for Broadcast Advertising Salespeople”
This is the third in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way”
This is the second in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “More First Meetings: Getting In To See Those Hard-to-See Prospects”
The second in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Running Sales Training Sessions That Really Increase Sales
The first in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Preventing & Overcoming Objections
The first in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

“Building Your Personal Brand”
Create an image as an expert marketing consultant, and learn to build a marketing campaign for ‘Brand You.’  Get more appointments and close more business.

“Integrated Marketing Ideas”
Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.

“Closing the Deal”
We hear this question from members more than any other: “What tips do you have on closing?” We’ll give you a proven process in this webinar that will increase your closing ratio.

“Legal Guide to the Cyber-Jungle”
David Oxenford, of Wilkinson Barker Knauer LLP, presents a webinar dealing with legal issues that a broadcaster may face exploiting new digital delivery systems.

Social + Mobile, Incremental Revenue For Radio
BIA/Kelsey’ Jed Williams shares the information about the growing social and mobile media and the implications and opportunities for broadcast stations.

Sonic Brand Study
Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound.

Sponsorships:  Emerging Categories and Strategies
Sponsorship and promotion revenue exceeds advertising spending. RAB’s Brandeis Hall details emerging revenue categories and the strategies brands and advertisers are using.

Digital Trends and How To Take Advantage of Them
Digital revenue is growing substantially for many local broadcasters. Hear what is working, what is not, and how you can use these ideas to substantially grow your digital revenue.

 

FCC Webinars & Reports

LPFM Webinar (August 20, 2013)

Nationwide EAS Test Report (April 12, 2013)

Fletcher, Heald & Hildreth Memo

(Communications Law Update)