Archives

All CBA Webinars are for members only. You must login or register to access the webinars below.  Use the “Register” or “Login” button at the top of this page.

 

CBA Webinars

“Online Public Inspection Files”
With the March 1, 2018 Online Public Inspection File deadline for mid-sized and smaller market (and non-commercial) radio approaching, Fletcher, Heald, & Hildreth’s Frank Montero and Steve Lovelady present a webinar to help industry professionals navigate through the online filing process.

Chris Lytle “The Coaching Imperative”
This is the final training in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “How to Talk Advertising With Your Customers Today”
This is the fourth in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Copyright Law for Broadcasters 2016
Attorney Michael Beylkin, of Levine Sullivan Koch & Schulz, will address issues concerning copyright risks and best practices both for your broadcast programming and your online websites.

Chris Lytle “Scarce Talent: Finding & Hiring The Best People”
This is the third in a series of four broadcast sales management webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Advanced Consulting Skills for Broadcast Advertising Salespeople”
This is the third in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

“When Taking Care of Business Requires Working Overtime”
Scott R. Flick and Rebecca Carr Rizzo, of Pillsbury Winthrop Shaw Pittman discuss the new requirements for broadcasters come December, and how these changes affect certain employees at small market stations.

Chris Lytle “Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way”
This is the second in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

“The Ins and Outs of the Online Public File for Radio”
DC Attorney David Oxenford of Wilkinson Barker Knauer LLP, explains the new requirements, discussing documents needed in the files, timing for compliance, and potential waivers.

Chris Lytle “More First Meetings: Getting In To See Those Hard-to-See Prospects”
The second in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Running Sales Training Sessions That Really Increase Sales
The first in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Preventing & Overcoming Objections
The first in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Nielsen Power of Broadcast in Colorado 2016
The CBA in cooperation with Nielsen has compiled and updated an in-depth look at how and where Coloradans get their information.

Emerging Sponsorship Categories for 2016
Stations are always looking for new prospecting opportunities to grow their NTR revenues and reduce cannibalization of current clients.

2015 Political Broadcasting Webinar
Make sure that you are 100% compliant with political broadcasting rules and regulations.

Planning Your 2016 Digital Strategies
A digital marketing strategy is essential to take advantage of the growing opportunities for driving revenue.

Navigating the FCC’s EEO Rules & Public File Requirements
Refresh your understanding of the rules, gain insight into the FCC’s enforcement and guidance in the past few years, and learn some common pitfalls.

“Building Your Personal Brand”
Create an image as an expert marketing consultant, and learn to build a marketing campaign for ‘Brand You.’  Get more appointments and close more business.

“Integrated Marketing Ideas”
Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.

“Closing the Deal”
We hear this question from members more than any other: “What tips do you have on closing?” We’ll give you a proven process in this webinar that will increase your closing ratio.

“Legal Guide to the Cyber-Jungle”
David Oxenford, of Wilkinson Barker Knauer LLP, presents a webinar dealing with legal issues that a broadcaster may face exploiting new digital delivery systems.

“Moving Your Television Political File Online”
Pillsbury Law Firm’s, Scott Flick, walks stations through the requirements of the FCC’s 2012 Order for TV station’s Political Files to be moved online.

Social + Mobile, Incremental Revenue For Radio
BIA/Kelsey’ Jed Williams shares the information about the growing social and mobile media and the implications and opportunities for broadcast stations.

Sonic Brand Study
Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound.

Sponsorships:  Emerging Categories and Strategies
Sponsorship and promotion revenue exceeds advertising spending. RAB’s Brandeis Hall details emerging revenue categories and the strategies brands and advertisers are using.

Digital Trends and How To Take Advantage of Them
Digital revenue is growing substantially for many local broadcasters. Hear what is working, what is not, and how you can use these ideas to substantially grow your digital revenue.

“Care and Feeding of Your (Now Online) Public File”
This webinar will detail the obligations for station’s public files. What documents need to be in the file? How long must they be retained? What are the usual trouble spots for broadcasters?.

 

FCC Webinars & Reports

LPFM Webinar (August 20, 2013)

Nationwide EAS Test Report (April 12, 2013)

Fletcher, Heald & Hildreth Memo

(Communications Law Update)

 

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