Market Research Analyst - Denver

Company Name Rocky Mountain PBS
Location DENVER, Colorado
Date Posted March 5, 2018
Category Television
Job Type Full-time



Market Research Analyst – Denver

Rocky Mountain Public Media, home to Rocky Mountain PBS and KUVO Jazz radio, is the largest statewide, member-supported, multi-media network in Colorado. Rocky Mountain Public Media’s mission is to strengthen the civic fabric in communities throughout Colorado, engaging audiences through high-quality, trusted programming, community programs and partnerships, and educational initiatives that inform, enlighten and entertain. To further this mission, Rocky Mountain Public Media seeks a full-time Market Research Analyst.


DESCRIPTION:   Manages the writing, design and production of both general and customized sales materials for Corporate Underwriting staff that aligns sales messaging with RMPM’s overall identity and branding, designed to garner sponsorship from prospects.  Collaborate with marketing department on media kit as needed and track inventory to recommend reprinting amounts. Create general sales pieces (such as presentation templates, brochures), in conjunction with marketing department as needed.  Create customized proposals, presentations, one sheets, formatted e-mails and other documents upon request.  Ensure consistency with RMPM style guide

TYPICAL DUTIES:  The Market Research Analyst is responsible for management of all research resources, while providing strategic insights and guidance to staff regarding any and all research-related activities. Duties include managing the creation and distribution of sales materials; creating presentations, proposals and schedules for sales team; conducting sponsorship and rates analysis, and identifying prospects. This position will also provide backup for entering underwriting spots into ProTrack.

QUALIFICATIONS: Bachelor’s degree preferred in Business, Communications, Marketing or related field.  At least one year of experience in a radio sales or ad agency environment.  Experience in a TV and digital sales environment.  Experience with application of Nielsen quantitative TV ratings and Google Analytics data.  Understanding of media measurement research, audience demographics, digital and program ratings.  Advanced skills in Word, Excel and PowerPoint, and basic graphic design.  Effective communication skills (verbal and written) with the ability to present information succinctly, visually and with perspective.  Ability to think strategically and simplify the complex.  Strong analytical capabilities, and the ability to quickly learn new data interfaces.  Self-motivated, self-starter, committed to excellence and accuracy.  Flexible, organized, and unflappable, with ability to multi-task and prioritize requests from a variety of people, such as prospects, clients, staff and senior management.  Ability to travel locally for client meetings.  Interest in and appreciation for public media.  Valid driver’s license.


PROCEDURE FOR APPLICATION:  Persons interested in this position should submit the following items via email to and put "Market Research Analyst” in the subject line.

  1. A cover letter detailing how the applicant's qualifications fit the needs of RMPM and information on how the applicant found out about the job opening.
    2. A résumé detailing education, training, salary history, and employment experience.
    3. Names, addresses, and phone numbers of at least three professional references with a thorough knowledge of the applicant's professional experience and achievements.
    4. Compensation requirements.

Position will be posted at until filled. No phone calls please.
KRMA-TV/KTSC-TV/KRMJ-TV/KRMU-TV/KRMZ-TV and KUVO-FM/KVJZ-FM are licensed to and operated by Rocky Mountain Public Media, Inc. as non-commercial public television and radio. Rocky Mountain Public Media, Inc. is an equal opportunity employer.



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