Saturday, March 10th, from 1pm-5pm at the Hilton Denver City Center will be the most engaging and educational time for Colorado’s broadcasters. Check out the schedule below and register at the bottom of this page. Discounts for conference registrations with the purchase of Awards of Excellence seats.
“Creating Engaging Digital Content for Radio”
with Eric Eisen of SoCast Digital
In order to drive audience engagement online, you need provide your listeners with excellent digital content. There are many things you need to consider when producing high quality digital content at your stations. This session will focus on the steps and tricks to creating digital content that maximizes audience engagement. Creation of News & Blogs, Social Media posts, Contests, Video, and On-demand content will be highlighted in this session. All attendees will receive a free copy of SoCast’s Cheat Sheet – How to Create Excellent Digital Content for Radio – and will learn a few things to take back to their teams to drive maximum engagement through each type of digital media.
“Selling in Brutally Competitive Environments”
with Jeff Beals
“There was a time in which hard work, quality products and attentive customer service would guarantee success, but that’s no longer the case. We are now working in a commoditized marketplace in which products are interchangeable and companies are indistinguishable. In order to win new business in today’s brutally competitive environment, you need to need to build relationships, determine what prospective clients value and prove that you can deliver that value quickly all while under heavy competitive pressure. This program will show you how to stop being an order taker and start being a true business originator. After this presentation, you’ll be ready to pick up the phone, hit the streets and close deals!”
“Smarter Sales Prospecting for Digital Success”
with Jed Williams of Local Media Association
In a digital world, the days of order taking are gone. Advertisers have diverse and fragmented needs. They require solutions-based programs that solve specific business problems. This new paradigm has created challenges for sales forces that must evolve to meet the needs of their customers. This session will present a new framework for digital sales: how sales teams can do smarter prospecting by utilizing actual business data to tailor programs to customers’ specific needs. The net effect: delivering the right product at the right price and at the right time for each individual advertiser.
“How to Rebuild Trust Between Your Newsroom and the Public”
with Dan Shelley of RTDNA
In this era of “fake news,” and polls showing trust in the media at all-time lows – even at the local level – just how bad is the problem? And what can you do to rebuild the public’s confidence in the news your station broadcasts? Leave this session with tangible methods to combat the view of some in your audience that your journalists are the “enemy of the American people.”
“Update from The Beltway”
with Frank Montero of Fletcher, Heald & Hildreth P.L.C.
“Trump’s first year in the White House, a new FCC Chairman, five new FCC commissioners, new chiefs at the FCC media bureau, multiple ownership rule changes, FM translator windows, TV repacking, hurricane and missile alerts, political broadcasting, on-line public files (and we haven’t even mentioned net neutrality yet!!!)…..when do the zombies attack??? CBA’s Washington counsel Frank Montero will be on hand to make sense of the Washington madness. Bring your note pads and your questions for this must see discussion. Batteries not included!”
“Music Licensing Panel”
with Janet McHugh & Bill Velez, Television & Radio Music License Committee
The broadcast industry’s music licensing experts discuss the increasing disruption of the current landscape and what it means for Radio and TV stations.
(Denver Ballroom 2)
“The Power of Broadcast Radio in Colorado”
with Leonard Madrid of Nielsen
See how Radio plays a major role in the lives of adults in Colorado. This overview of the media landscape will spotlight the benefits of broadcast over other forms of media and demonstrate how advertisers can use radio to connect with their most important consumers.
(Denver Ballroom 5)
with Julie Girocco of Nielsen
The changing audience and Nielsen’s “Measurement Transformation”. Julie will share results for the new in-home and out-of-home measurement right here in Denver.