DENVER, CO – KUSA 9NEWS announced today that Blair Nelson has been named director of marketing and brand, effective Oct. 15, 2018. In her role, Nelson will collaborate with the station’s leadership team on integrated marketing planning and strategy, fostering nontraditional partnerships in the Denver market, creating multiplatform campaigns to support the station’s brand and connecting the KUSA audience with its TV, digital and social content. Nelson’s appointment fills the open position created by the departure of Bobby Springer, who recently left 9NEWS for TEGNA station KHOU in Houston, where he is now vice president and station manager.
“Blair is an energetic leader and creative brand builder,” said Steve Carter, president and general manager, KUSA. “She’s a transformational thinker who will help us position and strengthen the 9NEWS brand and influence our strategic thinking moving forward.”
Nelson is an Emmy-award winning brand manager, formerly at TEGNA-owned WFAA in Dallas, TX, where she helped lead an internal strategic brand initiative across the station. She also oversaw the creative marketing department, where she led teams that developed enriching brand experiences, launched strategic marketing campaigns and drove brand loyalty.
Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors. Nelson’s accolades include Edward R. Murrow Award Winning Newscast contributor, ABC Social Media Advisory Board, TEGNA Rising Star Program, Addy’s Award Gold for Local Television Campaign and Lone Star Chapter Emmy for Best Promotion Campaign.
Nelson received her BA in Public Relations from Drake University, where she competed as a NCAA Division 1 student-athlete. She also earned a Certificate of Leadership from Southern Methodist University in Dallas.