CBA Launches Pro-Broadcast Campaign for Radio & TV

The Colorado Broadcasters Association assembled a Pro-Broadcasting Message Committee to craft promotional messages that highlight Colorado radio and television. Coloradans continue to tune to local broadcasters for weather, news, information and entertainment. We are also a first choice when news is breaking and in times of emergency. Utilizing data from the 2019 “Power of Broadcast in Colorado” study from Nielsen, we have created compelling promotional messages for your station to air as desired. These messages are available fully produced or taggable for your station to add its contact information.

The Pro-Broadcasting Message Committee asks that you begin airing these messages immediately to send a unified message, statewide, that broadcasters are here to stay! There are many who desire our spectrum, our audience and want to undermine the value of local television. Now more than ever, we must speak as one voice and tell the truth about radio and television’s reach and impact with Coloradans.

Thank you to the committee and the member stations who helped write and produce these exciting promos.

Pro Television spots are available for download HERE and the Pro Radio spots are available HERE. Please feel free to reach out to Justin or me regarding these messages.

Sincerely,

Dan Smith
General Manager
KWHS-TV
Chairman, Pro-Broadcasting Message Committee

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