Al Tompkins of the Poynter Institute presents this two part series instructing journalists and news departments in broadcast and digital on how to cover issues that matter rather than focusing on horse race coverage. On December 3rd at 11am, learn how to tell stories that viewers will actually watch, read and listen to! By the end of Part 1, you will be able to:
- Identify the key motivators that make any story more interesting
- Focus on issues not horse-race “who’s ahead” political stories
- Assess what information people are hungry for and why
- Summarize what makes a great sound byte and why
- Employ effective storytelling in less-than-perfect situations, what to do when the video is boring
- Draw from examples of interesting and insightful stories on immigration, medical costs and student debt
On December 10th at 11am, Al presents Part 2 of this series and teaches you how to dig deeper and find answers that your audience wants and needs to know. This training is intended for journalists and news departments across all media from broadcast to digital. By the end of Part 2, you will be able to:
- Recognize the most common mistakes journalists make when reporting on polls
- Accurately describe and discuss PACs, Super PACs and Dark Money
- Explore campaign funding from special interests
- Revisit how the American political system works and why we have the electoral system
Al Tompkins is one of America’s most requested broadcast journalism and multimedia teachers and coaches. After nearly 30 years working as a reporter, photojournalist, producer, investigative reporter, head of special investigations and News Director, Tompkins joined the Poynter Institute where he is Senior Faculty for Broadcast and Online. Tompkins is the recipient of some of journalism’s highest awards including The National Emmy, the Japan Prize, The American Bar Association’s Silver Gavel, The Peabody (group award), 7 National Headliner Awards, The Robert F. Kennedy Award and The Iris Award. He was inducted into the Kentucky Journalism Hall of Fame and honored with The Governor’s Award from the National Academy of Television Arts and Sciences.
Tompkins helped to author the national codes of ethics for both the National Press Photographers Association and the Radio and Television Digital News Association.
Register below (by registering you will automatically be enrolled for Part 1 and Part 2 of this webinar series. You are not required to attend both.)