FOR IMMEDIATE RELEASE: 5/22/2020
(Denver, CO – May 22, 2020) Today, Max Media announced the launch of HOT 107.1 Denver’s NEW Hit Music, broadening on the Rhythmic, CHR approach. HOT 107.1 Denver’s NEW Hit Music plays the hottest hits on the Top 40 charts, launched with 10,000 songs in a row commercial-free over Memorial Day weekend.
“HOT 107.1 Denver’s NEW Hit Music is coming full circle. We first launched the HOT brand back in 2009 and our plan is to bring back most elements, including the original logo design. Our VP of Programming, Rick Thomas, conducted an extensive research study. The survey results were clear, the Denver-metro area wanted HOT back – so we listened. For quite some time, music consumption data has been showing music seekers are not stuck in one specific genre, and data has been particularly amplified during COVID-19.
When studying the behavior of people at home with time on their hands, we see listeners seeking music of many types to compile their personal playlists. With this approach, we expect HOT to perform well for our advertisers and listeners, “said Max Media Market President, Jeff Norman.“ HOT 107.1 Denver’s NEW Hit Music will continue to serve our local communities with exciting programming, offering a new choice for the Mile-High City.
Rick Thomas, Max Media’s VP of Programming adds, “our desire is to accurately reflect the musical passion of the marketplace. To that end, we have simply expanded our approach allowing listeners to enjoy a wider variety of rhythmic hit music, re-branding as HOT 1071, Denver’s NEW Hit Music. Additionally, in an enhanced effort to serve our listeners needs, HOT 1071 will not stop the music more than once an hour for ads.”
About Max Media Denver
Max Media Denver operates as a local broadcaster with focus on local advertisers and communities across the front range. Radio station brands including JAMMIN 101.5/KJHM-FM and HOT 107.1/KFCO-FM. Max Media is also a leader in digital + event advertising, offering complete turn-key digital and event marketing for advertisers. Learn more at RadioAdvertisingDenver.com
Rick Thomas VP of Programming