Nielsen “Power of Broadcast in Colorado”

For a third year, the CBA has commissioned the resources of Nielsen to take an introspective look at Coloradans use of radio, television and social media.

This year’s study will ultimately show one fundamental truth: that broadcast radio and television continue to attract the largest audience and most effectively reach the masses.

A few of this year’s takeaways include the strength radio maintains in Colorado with Millennials and its dominant reach over internet streaming services, like Pandora. Television is still Colorado’s first choice for news and reaches more adults in a single day than Netflix reaches in a single month. Ultimately, Colorado broadcaster’s ability to adapt and embrace digital media has expanded the time Coloradans spend consuming their favorite local stations. Simply put, broadcast is called “mass media” because it reaches the masses.

Below you will find a link to the study that Nielsen prepared for Colorado, on behalf of the CBA.  You must be a CBA Member and have a registered account with our website to access the links below.  If you are visiting for the first time, simply click the “Register” button at the top of your screen.  Once you’ve created your account, email us at with your request for access to the study.

You are not logged in to your account or you do not have permission to access this member only information. Please contact the CBA office at or (720) 536-5427 to request member access. You must have a registered account before access can be granted.

Nielsen copyrighted material is licensed for use by CBA member stations only.  The license for this material is valid until December 1, 2017.  Use of these materials past the license date will result in extended licensing fees for each station. 

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