The sixth year of our study, incorporates a section on digital attribution, proving that the advertisers dollar gains more ROI when digital is combined with broadcast. Teaming with Nielsen, the CBA’s annual “Power of Broadcast in Colorado” study remains the only research of its kind, delivering in-depth data on the habits of radio and television use by Coloradans.
Radio and television remain the dominant force for entertainment, news, weather, emergency information and more for Coloradans statewide. Portions of the study will also focus on broadcast’s dominance over streaming services, the positive affect “cord-cutting” is having on broadcast television and details on radio’s continued ability to connect with Millennials.
Below you will find a link to the study that Nielsen prepared for Colorado, on behalf of the CBA. You must be a CBA Member and have a registered account with our website to access the links below. If you are visiting for the first time, simply click the “Register” button at the top of your screen. Once you’ve created your account, email us at [email protected] with your request for access to the study.You are not logged in to your account or you do not have permission to access this member only information. Please contact the CBA office at [email protected] or (720) 536-5427 to request member access. You must have a registered account before access can be granted.
Nielsen copyrighted material is licensed for use by CBA member stations only. The license for this material is valid until January 1, 2021. Use of these materials past the license date will result in extended licensing fees for each station.