Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume. Even a brief one or two seconds of sound can trigger powerful brand messaging and explicit visual images. You’ll be able to present to advertisers a story of how audio can be an extremely influential tool.You are not logged in to your account or you do not have permission to access this member only information. Please contact the CBA office at [email protected] or (720) 536-5427 to request member access. You must have a registered account before access can be granted.