Webinar Library

All CBA Webinars are for members only. You must login or register to access the webinars below.  Use the “Register” or “Login” button at the top of this page.

Sales Webinars

“Data Drives Revenue”
COVID-19 has challenged marketers to find the best messaging and methods to communicate with consumers. Brand NEW granular data is released in this webinar. Inclusive of market and category level.

“Prospecting Magic (Pandemic Edition)
This archived webinar is available to all CBA members and presents Chris Lytle’s take on our current state of affairs and how to handle sales during a pandemic.

“Crafting Radio Creative That Works
The first steps to winning a person’s heart and mind are being relevant, engaging, and eager to capture her attention. It’s the same drill for advertising. Above all, advertising creative is the most important factor for influencing behavior and driving sales. In this webinar learn how to make it work.

“The Art of Upselling
In most local markets there’s no shortage of things to sell. How do you prioritize, and how do you maximize the opportunities for your clients? This webinar will give you strategies for selling more to your current clients and prospects.

Secrets of Using a Social Media Influencer to Increase Your Sales
Social media influencing is the endorsement of the digital age and when done properly, can significantly grow your business. There are many benefits to influencer marketing, and in this webinar we will explore the best tactics and strategies from various social influencers when developing successful campaigns.

Sell More Radio with Creative That Drives Results
Walk away with a rejuvenated passion to help your clients take advantage of Radio’s power. Ultimately, you will be able to prove to your prospect that, when used as directed, RADIO DELIVERS EVERY TIME!

A Beginners Guide to Data, Analytics & Attribution
Data, data, data… It seems all we hear about today is data. Where does it come from? How can it help you serve your clients better? How can it help you create better advertising strategies? This webinar will provide the answers to those questions and more.

“Selling Audience, Not Platform”
360 ̊ Marketing means shifting from selling platforms to selling audiences. On this webinar you will see examples of 360 ̊ executions that use social and hashtags as currency.

“Elevate Your Mindset: How to Position Yourself for Success”
Interrupt the pattern of the traditional salesperson, uncover the prospect’s compelling reason to buy, and shorten the sales cycle by getting four clearly defined outcomes after every single sales call.

“Secrets to Fearless Negotiation”
Failsafe ways to be unflappable at the negotiating table, reduce your stress, and negotiate the deal you want with confidence.

“Sell Relationships, Not Rates”
All sales successes begin with the ability build affinity with people. Everything else builds from there. Discover the skills necessary to connect with clients quickly and build powerful partnerships that last.

“What Keeps Car Dealers Awake At Night”
Wouldn’t it be great to know what your local car dealer is really thinking? What keeps them up at night, what they are hoping to accomplish and what’s stopping them? We found a dealer willing to spill it all on the condition of anonymity.

Chris Lytle “The Coaching Imperative”
This is the final training in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “How to Talk Advertising With Your Customers Today”
This is the fourth in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Scarce Talent: Finding & Hiring The Best People”
This is the third in a series of four broadcast sales management webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Advanced Consulting Skills for Broadcast Advertising Salespeople”
This is the third in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way”
This is the second in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “More First Meetings: Getting In To See Those Hard-to-See Prospects”
The second in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Running Sales Training Sessions That Really Increase Sales
The first in a series of four sales management specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Chris Lytle “Preventing & Overcoming Objections
The first in a series of four broadcast sales specific webinars. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

“Building Your Personal Brand”
Create an image as an expert marketing consultant, and learn to build a marketing campaign for ‘Brand You.’  Get more appointments and close more business.

“Integrated Marketing Ideas”
Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.

“Closing the Deal”
We hear this question from members more than any other: “What tips do you have on closing?” We’ll give you a proven process in this webinar that will increase your closing ratio.

Social + Mobile, Incremental Revenue For Radio
BIA/Kelsey’ Jed Williams shares the information about the growing social and mobile media and the implications and opportunities for broadcast stations.

Sonic Brand Study
Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound.

Legal, Political & Regulatory Webinars

“Political Broadcasting Rules Refresher 2020”
On July 30, Fletcher, Heald & Hildreth attorneys, Frank Montero and Dan Kirkpatrick, along with the FCC’s political programming experts, Bobby Baker, Gary Schonman, and Sima Nilsson, discussed the requirements and latest developments in the FCC’s political broadcasting rules, including equal time, lowest unit rates, PAC ads, BCRA, and record keeping.

When Taking Care of Business Requires Working Overtime
Scott Flick and Rebecca Rizzo of Pillsbury Winthrop Shaw Pittman respond to the Department of Labor’s new overtime pay obligations and provide a guide for broadcasters heading into 2020.

Copyright & Right of Publicity Law for Broadcasters
The legal terrain involving copyright and publicity claims is difficult to navigate if you do not have all the facts. Attorney Steve Zansberg, of Ballard Spahr LLP, will guide you through the maze of copyright & “right of publicity” law and offer best practices to help you and your company avoid unnecessary and costly litigation.

“The Online Public File Refresher”
From Fletcher, Heald, & Hildreth a webinar to help broadcasters navigate the online filing process with updates based on our experience with the roll-out of the Online Public Inspection File (OPIF).

Controversial Advertising: The New World of Legalized Marijuana and Sports Betting
The legality of broadcaster’s accepting marijuana or sports betting advertising these and other topics including station contests, alcohol, casinos and many more topics are the questions that keep broadcasters up at night. Fletcher, Heald & Hildreth discuss these topics and more.

“The FCC and Your EEO Obligations”
License renewals are due in 2020 and your Public File, including your EEO files, are now online. Refresh your FCC EEO knowledge with this webinar covering the obligations, documentation and filing requirements for broadcast stations.

Employment & Hiring Webinars

“Employer Related Issues In The COVID-19 FFCRA and CARES Act”
Employees, contractors, payroll incentives, lay-offs, furloughs and taxes. This webinar will ensure you’re well-informed about the tax incentives, compliance requirements and other employer-related issues in FFCRA and CARE Act provisions.

“What You Should Know About CARES Act SBA Business Loans”
Mike O’Donnell, Executive Director of Colorado Lending Source is one of our state’s leading experts in SBA and other business loans. In this webinar he will share the latest information on the recently passed CARES Act and what the business loan provisions mean for local newsrooms.

“Interviewing, Hiring & On-Boarding” (A 5-part Series)
If you are having a hard time finding qualified applicants for your open positions, these sessions from Media Staffing Network’s Laurie Kahn will help improve your talent acquisition!

“Millennial Recruiting, Hiring, Retention & Cross-Generational Management” (A 6-part Series)
The CBA commissioned this 6-part series focusing on attracting, recruiting & retaining Millennial professionals and suggestions for healthy cross-generational management.  The series was a collaboration with University of Colorado Colorado Springs Office of Professional & Economic Development.