37% of children arrive at kindergarten without the skills necessary for lifelong learning. The CBA and Colorado Department of Education are joining forces and with broadcasters help, we can change that. Parents are a child’s first and most important teacher. Every day a parent spends with their child is full of opportunities to teach them the skills they need to do well in school and in the world. By making reading a part of their daily routine now, no matter how young a child is, you can help them build a solid foundation for their future.