Colorado Department of Health Care Policy & Financing (TV)

The Department of Health Care Policy & Financing estimates that more than 325,000 current members will no longer be eligible for Medicaid coverage following their annual eligibility review. These eligibility reviews will be done in the anniversary month of when the member enrolled.

This statewide campaign wants to prepare Coloradans for health insurance renewals by making sure the state can reach those in the program and make sure there's no gap in their health coverage. Messages will also address alternative options for those Coloradans who no longer qualify for Medicaid or CHIP, with information on Colorado’s official health insurance marketplace.