Thu, Apr 18 from 11:00am to 12:00pm

Steve Wexler – Leadership Coach, WEXL Coaching & Development

We’ll discuss a contemporary way of thinking about what business our clients actually think we’re in and how to make sure we’re speaking their language, not ours. We’ll even propose changing some of the words we use internally so we can build a more sales-oriented culture in our stations. We’ll also work on preparation for client meetings, focusing on the three powerful types of questions all AE’s should understand so they can uncover true customer needs. We’ll wrap it up by revealing the Top 10 Traits of great salespeople.

Available free to CBA Member stations and staff only
Deadline to Register: 4/16/2024 at 5:00pm

"Breakthrough Sales: Practical tips for creating a successful sales culture in your operation" Registration Form

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