Chris Lytle’s Free “Instant Sales Training”, Sign up for 2021

Chris Lytle’s “Instant Sales Training” is being made available to all CBA members for free, but you must register or re-register for 2021. If you’re unfamiliar with the Instant Sales Training website, check out the video (7:56) below to get a snapshot of the program.

Having been an Advertising Sales Manager, I love the simplicity of this resource and think you will, too.  Each week you receive an email with a training topic and link to an audio file to help you plan your sales meetings and training sessions. Chris has made this incredibly easy and nobody teaches the fundamentals for radio and television sales like he does. Each sales idea is immediately applicable and there’s an archive of 250+ pre-planned sales meetings to remove the time consuming, drudgery of planning your next weekly sales meeting.  Work these ideas and plans into your own meetings or simply download and send Chris’ ideas and audio to your team.

There’s NO COST to you or your station.

Ready to sign up? Use the registration form below the video.


About Chris Lytle
Chris walked into his hometown Radio station to apply for a job as a newsman, 35 years ago. There were no openings in the news department, but the GM offered him a sales job. The rest is history. Chris Lytle is the author of “The Accidental Salesperson” and “The Accidental Sales Manager”.

REGISTRATION: Instant Sales Training

Only available to CBA Member stations.
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