Nielsen’s “Power of Broadcast in Colorado” 2021 Study

Rumors abound that radio and television audiences dropped during the COVID-19 pandemic. The Nielsen data tells an entirely different story. Media decision makers think their media habits are everyone’s habits. However, there is a canyon-sized gap between how Coloradans actually spend time with media and how media decision makers perceive consumers spend their time.

For the 7th year in a row, the CBA is providing its members with the 2021 Nielsen “Power of Broadcast in Colorado” study. This data will help you and your team lay to rest misconceptions about broadcast by providing data, during the height of the pandemic, that proves radio and television gained audience.

In the webinar, Tony Hereau, Nielsen’s Vice President of Cross Platform Insights, walks us through this study, slide by slide, with details and ideas on how to present the data effectively. Get the information to help dispel the rumors by presenting the facts about our growing industry.

Click this LINK to access the 2021 “Power of Broadcast in Colorado” study, available to CBA members only, as a PDF or PPT. You must be a CBA Member and have a registered account ,on the website, to access the links below.  If you are visiting for the first time, simply click the “Register” button at the top of your screen to get started.