HomeEvent CalendarThe 2026 Financial Outlook for Local Media

The 2026 Financial Outlook for Local Media

Thu, Mar 26 from 12:00pm to 1:00pm

March 26, 2026 • 12:00 p.m. (MT)
The 2026 Financial Outlook for Local Media

The 2026 Financial Outlook for Local Media is an exclusive webinar presented by BIA Advisory Services, based on The 2026 Local Media Financial Briefing: Advertising Growth, Transactions, Regulatory Shifts, and Opportunities. Designed for media executives, finance leaders, and senior decision-makers, the session translates BIA’s latest research into a practical, forward-looking discussion to support planning for 2026. Attendees will gain clarity on the forces shaping the local media marketplace, including revenue outlooks, advertising demand trends, transaction and valuation considerations, and regulatory developments, along with their implications for financial planning, budgeting, forecasting, and strategic decision-making across local media.

The briefing will be led by Tom Buono, Founder and CEO of BIA Advisory Services, a long-time media industry executive with deep expertise in business valuations and investment strategies across the communications sector, having valued billions of dollars in media assets. He is joined by Rick Ducey, Managing Director at BIA Advisory Services, who leads forecasting and strategy consulting and brings extensive experience across digital and traditional media, AdTech, and industry research. Rounding out the panel is Steve Passwaiter, Senior Advisor to BIA Advisory Services, a veteran media and political advertising strategist who supports political forecasting and data-driven business insights, and who also serves as President of Silver Oak Political. Together, the presenters offer a comprehensive, data-grounded perspective on the financial outlook and strategic opportunities facing local media in 2026.

This webinar is free for CBA Members. Non-Members can purchase access for $100.
Registration deadline 3/24/2026 at 5:00 p.m.

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Free for CBA members. Non-Members can purchase access to this webinar for $100.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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