Lowest Unit Charge window opens for the November 5, 2024 general election.
“Lowest Unit Charge” Periods for Political Advertisements: Legally qualified candidates purchasing
broadcast time are entitled to the “lowest unit charge” for such ad time during the 45 days before a
primary, caucus, or primary runoff election and during the 60 days before a general election.
During these “lowest unit charge” periods, broadcast stations must make advertising time
available to legally qualified candidates at no more than their “lowest unit charge” for the same
class of advertisement (i.e., length of spot, risk of preemption, daypart). Stations should monitor
primary, caucus, and general election dates in their states to ensure compliance with this
requirement. Note that lowest unit charge window dates for individual states are not included in