Payment Trends Every Media Finance Leader Should Understand
April 15, 2026 • 12:00 p.m. (MT)
Payment Trends Every Media Finance Leader Should Understand
Payment Trends Every Media Finance Leader Should Understand explores the evolving payment landscape and its direct impact on cash flow, operational efficiency, and client relationships in media and broadcasting. Designed for finance professionals navigating tight timelines and complex billing cycles, the session examines advertiser payment behavior, emerging industry trends, and what truly matters for finance teams in day-to-day operations. Attendees will gain insight into why credit cards remain the dominant payment method in media, how shifting client expectations are influencing workflows, and where leaders should focus to improve efficiency without chasing trends that don’t deliver meaningful value. The discussion is grounded in real-world media finance operations and offers practical guidance for evaluating and refining payment strategies.
The session is led by Melissa Lewis, Director of Financial Services at Basys, a payments professional with more than 15 years of experience working with financial institutions, software providers, and media organizations. For over a decade, she has partnered closely with broadcasting and media finance teams to address advertiser billing challenges, streamline payment workflows, and adapt to evolving client expectations. Melissa brings a consultative, industry-informed perspective rooted in hands-on experience, with a focus on simplifying processes, improving efficiency, and strengthening the connection between payments, credit, billing, and revenue operations in media environments.
This webinar is free for CBA Members.
Non-Members can purchase access for $100.
Registration deadline 4/13/2026 at 5:00 p.m.
