Creating Breakthrough Content
Thu, Sep 17 from 11:00am
to 12:00pm
September 17, 2026 • 11:00 a.m. (MT)
Creating Breakthrough Content
Steve Wexler, WEXL Coaching
Why does so much of our radio, TV and digital content look and sound the same? In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process for capturing and presenting more compelling, relatable stories and topics. Exclusive, local content is available to us…if we know how to identify and create it. This session is perfect for anyone involved in content creation in your stations.
Free for CBA members. Non-Members $100.
Registration closes 9/15/2026 at 5PM.
