On March 25th, 2014, Governor Hickenlooper signed the Medina Alert into law. This new alerting system will be used in hit-and-run cases, involving serious injury or death, to broadcast information to the general public through highway signs and the media.
Through the CBA’s state lobbyist, Greg Romberg, the association affirmed that broadcasters would not be required to air Medina Alerts and that the Emergency Alert System would not be utilized for these alerts.
Colorado radio and television stations have the option to participate in the program and may broadcast Medina Alerts at their complete discretion.