The 2022 Nielsen “Power of Broadcast in Colorado” study takes a look at the power of impressions. Digital is measured by impressions and as broadcast continues to embrace digital it makes sense to use this common metric to evaluate both. Increased detail and easier market comparison come as benefits of impression based buying. With broadcast consumption on multiple platforms, the ability to capture audience measurement, no matter where the content is being consumed, provides an advantage to our industry as a whole.
The 2022 Nielsen “Power of Broadcast in Colorado” study is designed to help broadcasters clear up misconceptions surrounding the broadcast industry. Tony Hereau, Nielsen’s Vice President of Cross Platform Insights, walks through the 2022 study, slide by slide, with details and ideas on how to present the data effectively in the video below.
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