HomeBoard of Directors & StaffRoss White

Ross White, Director

KOAA-TV
Colorado Springs, CO

My career began in Amarillo, TX as a news photographer. Over the course of ten years, I held various positions in Amarillo, ultimately serving as General Sales Manager, before taking a GSM role in Memphis, TN. My family moved to Colorado Springs in 2016 where I served as Director of Sales for KOAA. In 2021, I became General Manager for the station.

My experience in small and medium markets and the diversity of skills learned across multiple departments is an asset I feel I bring to the CBA board. I am eager to learn and will be a dedicated ally for broadcasters across our state.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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