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Nielsen’s 2022 “Power of Broadcast in Colorado” Study

The 2022 Nielsen “Power of Broadcast in Colorado” study takes a look at the power of impressions. Digital is measured by impressions and as broadcast continues to embrace digital it makes sense to use this common metric to evaluate both. Increased detail and easier... Read More.

“Sonic Brand Study” Webinar

Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume.... Read More.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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