Tuesday, December 9th at 10:00 A.M.
Every broadcast and digital second matters—and your creative strategy is the difference between campaigns that deliver and campaigns that disappear into the noise. In this session, LBS Creative & AI expert Tim Burt will reveal the Universal Sellers Checklist, a 40-question framework that helps modern broadcast teams outmaneuver “digital-only” objections and produce measurable ROI.
Whether you’re a seasoned storyteller or a data-driven newcomer, you’ll learn how to ask smarter questions, tighten your strategy, and produce truly AirTight campaigns that win business in 2026 and beyond. With 26 years of experience and more than 30,000 commercials to his name, Tim will show you how to lock in clients, future-proof your commissions, and elevate every spot you sell.
Available FREE to CBA Member stations and staff only.
A FREE LBS account is required to participate.
