Independent Radio’s Agility Is Its Strength, Says Execs

From Radio Ink
Local, independently-owned radio stations remain the lifeblood of their communities and can still be a profitable venture, but with economic turmoil, the world’s digital shift, and uncertainty ahead, broadcasters wonder how radio’s small business survives and succeeds. The Forecast 2024 session, “Main Street Media: Where Local Broadcast Survives & Thrives,” moderated by Justin Sasso, CEO of the Colorado Broadcasters Association, featured a panel of industry leaders discussing the vitality and future of local broadcasting.