Jessica Farias, Director
I started in radio at a small daytime station, KLTT 800AM. I was the receptionist, on-air news anchor, traffic manager, voice over talent, and Account Executive! My love for radio grew from learning all aspects of this industry. After leaving KLTT, I accepted a position as a sales assistant with KHOW and KSYY (now KPTT) which expanded to eight stations through acquisitions. My career grew from sales assistant to marketing/promotions to sales to National Sales Manager to Local Sales Manager to GSM, to Regional VP of Sales now to Market President. Having worked in almost every aspect of the station has helped me to not only grow in my career, but be a better leader to my team and our advertising partners.
I serve as a CBA Board Director because I love our industry first and foremost. I’ve seen how radio affects people’s lives both from the listener standpoint as well as our advertisers. Radio is the constant companion. We deliver the tough news and then provide comfort. I’ve personally seen and heard from our listeners thanking us for helping them through their day. As a CBA Board Director, I want to contribute a new voice to the board with new perspectives. One of my strengths is ideation which now more than ever is needed.