dollars – Colorado Broadcasters Association

Driving Dealer Dollars: Unlocking New Wins for Broadcasters

Tuesday, November 11th at 10:00 A.M. The retail auto industry is accelerating toward record-breaking sales and broadcasters are perfectly positioned to ride the wave! With fresh, enhanced data there is clear momentum heading into 2026 as dealer ad budgets for broadcast are expanding fast.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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Driving Dealer Dollars: Unlocking New Wins for Broadcasters

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