“Integrated Marketing Ideas” Webinar
Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.
The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.
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