Chris Lytle “How to Talk Advertising With Your Customers Today”

“How to Talk Advertising With Your Prospects and Customers Today” is the fourth in a series of four broadcast sales specific webinars. All four are personally conducted by Chris Lytle. Chris promises “more usable information per minute” than you’ll find in any sales training session on the market.

Here are a few of the things you will learn in this fast-paced, highly-detailed program:

• Why the ability to talk about advertising and how it really works is what will differentiate you from the parade of media reps in your market
• The two most important things you’ll ever learn about advertising
• What to say when a client says, “Nobody mentioned my ad.”
• How to get the advertisers’ customers to mention their ads -a true story
• 5 concepts to share with your advertisers in your next meeting
• Why you need to learn from these 3 advertising legends

These webinars are free to CBA members and $125/per station for Non-Members.

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