May 6, 2026 • 12:00 p.m. (MT)
From Churn to Predictable Revenue: Finance-Led Loyalty and Forecasting in Media
From Churn to Predictable Revenue: Finance-Led Loyalty and Forecasting in Media explores how finance leaders can take a more active role in stabilizing revenue amid subscriber volatility, fragmented data, and rising incentive costs. This session reframes loyalty and engagement as measurable financial levers, connecting customer behavior to key metrics like CLV, NRR, and forecast accuracy. Attendees will learn how to implement guardrails that control promotional liability and protect margins, while adopting a finance-first operating model that aligns data, activation, and measurement across marketing, customer care, and product teams. The webinar delivers a practical KPI blueprint and governance framework that can be applied immediately across subscription, advertising, and hybrid media businesses.
The session features a team of industry experts from Oracle, including Brian Harvey, Industry Executive Director for Media & Entertainment, who brings more than 20 years of experience across companies like Intel, Sony Computer Entertainment, NVIDIA, and Akamai, with a focus on data-driven transformation. He is joined by Nick Noble, Senior Loyalty Strategy Manager, a 15-year veteran in loyalty marketing with experience at Shop Your Way, SessionM, Mastercard, and Oracle, known for blending data and strategy to drive engagement and business outcomes. Mallery Ramsden, Head of Loyalty Consulting, leads Oracle’s loyalty strategy, analytics, and implementation efforts, helping global brands design and optimize programs that deliver measurable results. Rounding out the panel is Dave Newman, Head of Oracle CrowdTwist Sales, who brings over 26 years of experience in marketing technology, CRM, and loyalty, working with leading brands to develop customer engagement strategies that drive revenue growth.
This webinar is free for CBA Members. Non-Members can purchase access for $100.
Registration deadline 5/4/2026 at 5:00 p.m.
