The Poynter Institute’s “Powerful Storytelling (2-Part Series)” Webinar

Thursday, October 21st at 10:00 a.m. join The Poynter Institute for “Powerful Storytelling Part One” and then experience Part Two on November 4th at 10:00 a.m.

Part One features:

  • Finding and developing compelling characters
  • Finding sharp story focus
  • What goes where in the story and why
  • How to make words and video work seamless together even when you have limited video
  • How to spot soundbites that deeply connect with viewers

Part Two features:

  • The eight motivators that make any story more interesting
  • Getting beyond the obvious to the more important “why” of the story
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
  • Sentence structure that makes information unforgettable
  • Navigating the friction between creative storytelling and clear storytelling

Registration for Part One closes October 18th at 5:00 p.m. and Part Two November 1st at 5:00 p.m. 

Register for PART ONE HERE and PART TWO HERE.