April 30, 2026 • 12:00 p.m. (MT)
How AI is Redefining the Economics of Leadership
From Innovation to Integration: How AI is Redefining the Economics of Leadership explores why many media companies are investing heavily in AI yet struggling to see meaningful financial returns. In this session, Jack Myers, Media Ecologist and publisher of The Myers Report, will show how fragmented data systems, siloed teams, and misaligned incentives create hidden financial drag that limits revenue growth and margin expansion. Designed for CFOs and financial leaders, the webinar provides a practical framework for identifying where fragmentation is inflating costs and slowing decision-making, along with actionable strategies to better align financial discipline with operational integration. Drawing on decades of experience advising media organizations, Myers will outline finance-led steps that can be implemented within the current fiscal cycle to reduce waste, improve efficiency, and unlock the full value of AI and data investments.
This webinar is free for CBA Members. Non-Members can purchase access for $100.
Registration deadline 4/28/2026 at 5pm.
