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Author: Justin Sasso

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“The Online Public File Refresher”

In 2018 the FCC required the last of all full power broadcast stations to move their local public inspection files on-line in a digital format hosted on the FCC’s website and accessible to anyone with an internet connection and a computer.... Read More.

“Selling Audience, Not Platform” Webinar

Special Guest: Michelle Savoy, Univision 360 ̊ Marketing means shifting from selling platforms to selling audiences. On this webinar you will see examples of 360 ̊ executions that use social and hashtags as currency as well as offline and online... Read More.

CBA Offers Free RAB Professional Development Courses To Members

The CBA has teamed with the Radio Advertising Bureau to offer our members free RAB Professional Development Courses. Member stations will have access to three free courses, per ownership, per market during the CBA's fiscal year (July-June). After a member's three courses have been... Read More.

“The FCC and Your EEO Obligations” Webinar

License renewals are due in just 2 years and your Public File, including your EEO files, are now online. Refresh your FCC EEO knowledge with this webinar covering the obligations, documentation and filing requirements for broadcast stations.  The attorneys at Fletcher, Heald & Hildreth... Read More.

RTDNA Guidelines for Journalists

RTDNA has developed a series of coverage guidelines to assist journalists, newsroom managers and station management with both common and uncommon ethical and operational situations which may arise. The guidelines have been prepared by journalists, managers and subject-area experts, and have been vetted by... Read More.

“Secrets to Fearless Negotiation” Webinar

Failsafe ways to be unflappable at the negotiating table, reduce your stress, and negotiate the deal you want with confidence. Plus, insights on negotiating tricks your clients use and how to counter... Read More.

“Sell Relationships, Not Rates”

All sales successes begin with the ability build affinity with people. Everything else builds from there. Discover the skills necessary to connect with clients quickly and build powerful partnerships that last.
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The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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