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“Sonic Brand Study” Webinar

Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume.... Read More.

“Integrated Marketing Ideas” Webinar

Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.

“Closing the Deal” Webinar

We hear this question from members more than any other: "What tips do you have on closing?" We'll give you a proven process in this webinar that will increase your closing ratio.
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The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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