The Power of Broadcast In Times of Crisis

The CBA is temporarily providing its Nielsen study from 2014 which specifically looked at the way radio and television audiences used broadcast during Colorado’s wildfires and floods. While the information is older, it still shows data that Coloradans turn to broadcast FIRST in times of crisis. We have entered uncharted waters with the COVID-19 pandemic, but this information still holds true for broadcasters in times of emergency.

Below you will find a link to the study that Nielsen prepared for Colorado, on behalf of the CBA.

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Nielsen copyrighted material is licensed for use by CBA member stations only.  The license for this material is valid until January 1, 2021.  Use of these materials past the license date will result in extended licensing fees for each station.