HomeArticles Posted by Justin Sasso ( Page 11)

Author: Justin Sasso

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“Building An Influencer (Online P1) Marketing Plan” Webinar

Radio Talent – The Original (OG) Brand Influencer! Radio has been doing “Influencer Marketing” since the first endorsement ad. So, are we fully complementing talent, events and client messaging by integrating influencers? Learn How To: Increase Interest & Interactions Strengthen & Grow... Read More.

Copyright Law Webinar

Copyright claims by photographers, and misappropriation claims by athletes and celebrities, are becoming all too frequent and can put a real dent in a broadcaster’s budget. On Wednesday, November 11th, Attorney Steve Zansberg, of Ballard Spahr LLP, guided broadcasters through a maze of copyright... Read More.

Recap of Colorado’s Election Results

Larry Hudson of Hilltop Government Affairs LLC, and the CBA's state lobbyist, provides this breakdown of the Colorado election results from November 3, 2020: Based on the November 3rd election results in Colorado, the state continues to turn from a shade of purple to a... Read More.

Longtime Broadcast Engineer, Cliff Mikkelson, Passes

Cliff Mikkelson, a dear friend and amazing broadcast engineer, left us on Saturday after a long battle with Alzheimers. Cliff was an energetic soul who was always excited to teach and share.

Free RAB “Unusual Times” & “Open for Business” Webinars

New Jacobs Media Study Available! The Impact on Radio Listeners During COVID-19, A new study reflecting the listener mindset six weeks after the initial Jacobs Media study shares fresh data geared towards providing broadcasters with the radar they need to shape their strategies and... Read More.

Reboot Colorado Campagin Wins Radio Mercury Award

UPDATE: October 6, 2020 The Radio Mercury Awards were held virtually on Tuesday, October 6th. The CBA and Sukle Advertising were stunned to learn that our campaign Reboot Colorado won a Radio Mercury Award in the category of "Best DIY Radio Spot"! Thanks to all... Read More.
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The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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