“Integrated Marketing Ideas” Webinar
Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.
Author: Justin Sasso
STELA Hearings Update
From Kelly Cole, NAB
The link below provides a summary of the two STELA hearings that took place this week.
The first was on September 10th in the House Judiciary Committee and the second was September 11th in the House Energy &... Read More.
Broadcasters Receive Equal Treatment Regarding Retail Marijuana Advertising Rules
In early September, the CBA filed comments regarding proposed rule-making on retail marijuana advertising. The association had two main concerns: one, the state of Colorado attempting to regulate federally licensed broadcasters and two, the unequal treatment of print, internet and broadcast in the originally... Read More.
A Reminder from CHSAA Regarding High School Sports
Greetings from the Colorado High School Activities Association! We are happy to have this opportunity to help answer some questions and to reiterate our respect and happiness for those Colorado Broadcasters Association members that who air high school events. You are an important piece... Read More.
Brad LaRock Appointed to CBA’s Board of Directors
Several CBA Directors were up for re-election at the end of the CBA's fiscal year (June 2013).
The CBA welcomes Bette Bailly, Bob Call, Don Daboub, Byron Grandy and Evan Pappas back to the board, each for an additional three-year term.
The... Read More.
“Closing the Deal” Webinar
We hear this question from members more than any other: "What tips do you have on closing?" We'll give you a proven process in this webinar that will increase your closing ratio.
FM Radio Now a Sprint Smartphone App
As you have likely seen in the trades, Sprint will begin installing the NextRadio® application in a selection of their wireless devices over the coming years.
This App will act as a traditional FM receiver, picking up over-the-air signals of all... Read More.
Wick Rowland’s Retirement Leaves Open Metro Market TV Seat
As many of us learned earlier this year, Wick Rowland retired from CPT12 after an outstanding career in broadcasting and education. Wick's final month on the CBA Board of Directors will... Read More.
CBA Files Joint Comments in FCC’s Indecency Proceeding
On Monday, the Colorado Broadcasters Association joined with 45 other State Broadcasters Associations in filing Joint Reply Comments in the FCC’s Indecency Proceeding. Our approach was to identify for the Commission specific actions that we believe it should take immediately to extricate itself from... Read More.
NAB recap: “Oversight of Incentive Auction Implementation” Hearing
Tuesday, July 23rd the Communications & Technology Subcommittee of the House Energy & Commerce Committee held a hearing entitled "Oversight of Incentive Auction Implementation." The witnesses included our own Rick Kaplan representing NAB, as well as Gary Epstein, FCC; Preston... Read More.
