Reducing Friction Between Traffic, Billing & Payments
Thu, Jul 9 from 12:00pm
to 1:00pm
July 9, 2026 • 12:00 p.m. (MT)
Reducing Friction Between Traffic, Billing & Payments
Media finance teams operate at the intersection of traffic, billing, and payments — but when those systems fall out of sync, friction builds quickly. In this session, we’ll explore where breakdowns typically occur across media finance workflows and why integration is often the key to improving performance.
Attendees will learn:
- Why traffic systems sit at the center of media finance operations
- Where common disconnects create delays, risk, and manual work
- What effective system integration actually looks like
- How finance teams can reduce operational friction and improve visibility
By the end of the session, attendees will have a clearer framework for evaluating their current setup and identifying where friction is coming from — so they can move faster with less risk.
Presenter 1 Information
- Name: Melissa Lewis
- Title: VP of Enterprise Sales
- Company: Basys
- Bio: Melissa Lewis is VP of Enterprise Sales at Basys, with deep experience supporting media and broadcasting organizations. She works closely with finance teams to simplify complex payment workflows, improve operational efficiency and align payment strategies with how revenue actually moves in media environments.
Presenter 2 Information
- Name: Kenny Thompson
- Title: Managing Partner
- Company: Basys
- Bio: Kenny Thompson is a Managing Partner at Basys and brings extensive experience helping organizations navigate payment strategy, operational complexity, and long-term growth decisions. His perspective is grounded in years of working directly with businesses to align payment solutions with real operational needs.
This webinar is free for CBA Members. Non-Members can purchase access for $100.
Registration deadline 7/7/2026 at 5:00 p.m.
