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Nielsen’s 2022 “Power of Broadcast in Colorado” Study

The 2022 Nielsen “Power of Broadcast in Colorado” study takes a look at the power of impressions. Digital is measured by impressions and as broadcast continues to embrace digital it makes sense to use this common metric to evaluate both. Increased detail and easier... Read More.

Longtime Broadcast Engineer, Cliff Mikkelson, Passes

Cliff Mikkelson, a dear friend and amazing broadcast engineer, left us on Saturday after a long battle with Alzheimers. Cliff was an energetic soul who was always excited to teach and share.

The Power of Broadcast In Times of Crisis

The CBA is temporarily providing its Nielsen study from 2014 which specifically looked at the way radio and television audiences used broadcast during Colorado's wildfires and floods. While the information is older, it still shows data that Coloradans turn to broadcast FIRST in times... Read More.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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