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CBA Appoints John J. Baich as New Alternative Broadcast Inspector

DENVER, CO – [May 15, 2025] – The Colorado Broadcasters Association (CBA) is proud to announce the appointment of John J. Baich as its new Alternative Broadcast Inspector, a role designed to ensure that Colorado’s broadcasters continue to operate at the highest standards of... Read More.

CBA Launches Hall of Fame, Nomination Window Now Open

The Colorado Broadcasters Association (CBA) is excited to announce the CBA Hall of Fame, a prestigious new initiative honoring the titans of Colorado broadcasting. The CBA Hall of Fame recognizes Colorado broadcasters whose contributions have made a lasting impression on their industry, their community, and... Read More.

Brendan Carr Tapped as Trump’s FCC Chair Nominee

President-elect Donald Trump has announced his intent to appoint Brendan Carr as the next Chair of the Federal Communications Commission (FCC). Carr, a current FCC Commissioner and vocal advocate for deregulation, has emerged as a frontrunner for the role, given his alignment with Trump’s... Read More.

Harnessing AI for Broadcast Sales & Promotions

Tuesday, September 10th at 10:00 A.M. Tim Burt - LBS Creative and AI Expert When you leverage artificial intelligence (AI) tools properly, writing more effective ads and creating better promotions can happen very quickly. This presentation is specifically designed to help you stay ahead of the... Read More.

Nielsen’s 2022 “Power of Broadcast in Colorado” Study

The 2022 Nielsen “Power of Broadcast in Colorado” study takes a look at the power of impressions. Digital is measured by impressions and as broadcast continues to embrace digital it makes sense to use this common metric to evaluate both. Increased detail and easier... Read More.

Longtime Broadcast Engineer, Cliff Mikkelson, Passes

Cliff Mikkelson, a dear friend and amazing broadcast engineer, left us on Saturday after a long battle with Alzheimers. Cliff was an energetic soul who was always excited to teach and share.

The Power of Broadcast In Times of Crisis

The CBA is temporarily providing its Nielsen study from 2014 which specifically looked at the way radio and television audiences used broadcast during Colorado's wildfires and floods. While the information is older, it still shows data that Coloradans turn to broadcast FIRST in times... Read More.
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The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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