Nielsen’s “Power of Broadcast in Colorado” 2021 Study

Rumors abound that radio and television audiences dropped during the COVID-19 pandemic. The Nielsen data tells an entirely different story. Media decision makers think their media habits are everyone’s habits. However, there is a canyon-sized gap between how Coloradans actually spend time with media and how... Read More.

Longtime Broadcast Engineer, Cliff Mikkelson, Passes

Cliff Mikkelson, a dear friend and amazing broadcast engineer, left us on Saturday after a long battle with Alzheimers. Cliff was an energetic soul who was always excited to teach and share.

The Power of Broadcast In Times of Crisis

The CBA is temporarily providing its Nielsen study from 2014 which specifically looked at the way radio and television audiences used broadcast during Colorado's wildfires and floods. While the information is older, it still shows data that Coloradans turn to broadcast FIRST in times... Read More.