Social Media – Where to Start with Limited Resources

Short staffed and no time - but you want to build an effective and efficient presence on social media. Lori Lewis, President of Lori Lewis Media, will make this easy for you in 2022 with 5 steps to get started on audience, brand, (and... Read More.

Nielsen’s 2022 “Power of Broadcast in Colorado” Study

The 2022 Nielsen “Power of Broadcast in Colorado” study takes a look at the power of impressions. Digital is measured by impressions and as broadcast continues to embrace digital it makes sense to use this common metric to evaluate both. Increased detail and easier... Read More.

The Poynter Institute’s “Battling Bias” Webinar

Available On-Demand The Poynter Institute's webinar on "Battling Bias" featured topics like... Where do our biases come from? How do we recognize our own biases? Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are... Read More.

“Employment In The Time of COVID” Webinar

On November 9th 2021 The CBA provided a webinar on employment law, FCC EEO compliance, and recruitment challenges in the time of COVID.  CBA FCC attorneys Frank Montero and Anne Crump and Colorado employment attorney Diana Fields discussed broadcasters’ EEO compliance, employment, and recruiting... Read More.

“Engagement is the Social Media Metric That Matters” Webinar

Available On-Demand “Engagement is the tell-tale sign from the audience that your content is accomplishing two main goals: Capturing Attention & Converting It Into Action.” - Lori Lewis Lori Lewis has an extensive background in broadcasting, starting as an on-air talent to an award-winning Program Director.... Read More.