Chris Lytle “Preventing & Overcoming Objections”

"Preventing and Overcoming Broadcast Sales' Toughest Objections" is the first in a series of four broadcast sales specific webinars. All four are personally conducted by Chris Lytle. Chris promises "more usable information per minute" than you'll find in any sales training session on the... Read More.

“Building Your Personal Brand” Webinar

Get tips on how to create an image as an expert marketing consultant, and learn to build a marketing campaign for ‘Brand You.’  Get more appointments and close more business by taking advantage of all of the tools available:  Social media, email, video, and... Read More.

Digital Trends and How To Take Advantage of Them

Digital revenue is growing substantially for many local broadcasters. Hear what is working, what is not, and how you can use these ideas to substantially grow your digital revenue. Case studies and examples will provide ideas you can sell in 2015.

“Sonic Brand Study” Webinar

Bob McCurdy, President of Katz Media Solutions, will present the results of their Sonic Brand Study and play examples that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume.... Read More.

“Social + Mobile Revenue”

BIA/Kelsey’ Jed Williams shares the information about the growing social and mobile media and the implications and opportunities for broadcast stations. You’ll hear the research to back up their recommended direction you should take and you’ll see case studies of successful station programs you... Read More.

“Integrated Marketing Ideas” Webinar

Buying advertising is no longer done in silos. Advertisers and agencies are looking for integrated campaigns that leverage the power of multiple media supporting the advertising objective.

“Closing the Deal” Webinar

We hear this question from members more than any other: "What tips do you have on closing?" We'll give you a proven process in this webinar that will increase your closing ratio.