“Moving Your Television Political File Online” Webinar

“Moving Your Television Political File Online” Webinar

In 2012, an FCC Order required each TV station’s Political File to be kept as part of its online Public Inspection File at www.fcc.gov. All newly created documents must be placed in online Political File and retained for two years.  This webinar, presented by Scott... Read More.

Chris Lytle “Preventing & Overcoming Objections”

"Preventing and Overcoming Broadcast Sales' Toughest Objections" is the first in a series of four broadcast sales specific webinars. All four are personally conducted by Chris Lytle. Chris promises "more usable information per minute" than you'll find in any sales training session on the... Read More.

Emerging Sponsorship Categories for 2016 Webinar

The archive of this webinar is now available on the CBA's website. Stations are always looking for new prospecting opportunities to grow their NTR revenues and reduce cannibalization of current clients. Join us for us a look at the emerging categories that are spending and... Read More.

“Building Your Personal Brand” Webinar

Get tips on how to create an image as an expert marketing consultant, and learn to build a marketing campaign for ‘Brand You.’  Get more appointments and close more business by taking advantage of all of the tools available:  Social media, email, video, and... Read More.

CBA Files in Opposition of LPFM Changes

On July 27, 2015 the Lower Power FM Advocacy Group (LPFM-AG) filed a Petition for Rulemaking with the FCC, asking the Commission to institute a number of changes that would fundamentally alter the nature of the LPFM service. On September 2nd, the State Associations... Read More.