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Chris Lytle “The Coaching Imperative”

This is the final training of four sales management specific webinars. All four are personally conducted by Chris Lytle. Chris promises "more usable information per minute" than you'll find in any sales training session on the market. Here are just some of the things you will learn... Read More.

Chris Lytle “Scarce Talent: Finding & Hiring The Best People”

"Scarce Talent: Finding & Hiring The Best People" is the third in a series of four broadcast sales management specific webinars. All four are personally conducted by Chris Lytle. Chris promises "more usable information per minute" than you'll find in any sales training session on... Read More.

Chris Lytle “Preventing & Overcoming Objections”

"Preventing and Overcoming Broadcast Sales' Toughest Objections" is the first in a series of four broadcast sales specific webinars. All four are personally conducted by Chris Lytle. Chris promises "more usable information per minute" than you'll find in any sales training session on the... Read More.

The CBA is managed by a thirteen-member Board of Directors and a President/CEO. The board consists of twelve active broadcasters and an associate member representative. Board Members are elected for three year terms by the broadcast members. A Chair, Vice-Chair and Secretary Treasurer make up the officers of the board and are elected from the sitting board. The mission of the CBA is to continuously build a stronger broadcast industry.

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